Sports and Adventure Media, Undergraduate Certificate

In addition to University Requirements:

• Complete individual plan requirements.

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion	15
Major GPA	2.0
Fieldwork Experience/Internship	Required

Purpose Statement

The Sports and Adventure Media Certificate Program provides students the opportunity to gain valuable hands-on experience in multiple media platforms while covering traditional and adventure sports in one of the nation's premier outdoor recreation destinations.

Students hone their skills working in a professional environment - anchoring and producing live sports segments for our award-winning local newscast, broadcasting live local sporting events, hosting sports talk radio shows and writing sports recaps and feature stories. Additionally, students engage in social media strategies, learn media management practices, and benefit from guest lectures delivered by sport media professionals. Students have the opportunity to cover local high school sports, NCAA Division I athletics, professional sports, and outdoor adventure sports amid some of the most pristine backdrops in the world.

Students involved in our Media Innovation Center sports classes have won numerous national awards, and recent graduate have landed jobs at high-profile media outlets. This success has been recognized on the national level, as the Media Innovation Center sports program was ranked 13th in the nation by the Broadcast Educators Association in Spring 2022.

This certificate will prepare students to enter the sports media field. Potential career opportunities include sports broadcaster, sportswriter, sports editor, sports director, sports producer, sports talk host, sideline reporter, social media specialist, and media relations specialist.

Student Learning Outcomes

Conceptual

• Demonstrate a strong foundation in media history, philosophy, laws, and ethics, and use this knowledge to appropriately evaluate what material should be included in their media work.
• Learn to analyze and evaluate potential ethical issues in re-world media environments.
• Integrate and apply diversity by utilizing information and sources that reflect an understanding of cultural differences in storytelling and the effects of cultural, political, historical, religious, ideological, and economic forces on the dissemination of information.

• Proficiency preparing media that conforms to industry standards in style, design, and display.
• Utilize and apply the fundamentals of storytelling and nonfiction narrative to a variety of traditional and innovative media platforms.
• Produce media work from concept to finished product.
• Create and maintain their personal brand and use social media to promote their work.

Certificate Requirements

• Take the following 15 units:

  • JLS 251 - Sports (3 units)
  • JLS 328W - Inside Athletics (3 units)
  • JLS 328W - Sports Reporting (3 units)
  • Select from the following (6 units):
    • AIS 250
    • CMF 251 - Advanced Media Lab eSports
    • CMF 340
    • ES 260
    • HIS 370
    • JLS 308
    • JLS 333 - Immersive Sports Media Management
    • JLS 399 - Sports Special Projects
    • PHO 405
  
  A minimum of 3 units must be at the 300-400 level.

   

• This certificate may be pursued and completed concurrently with a degree program or as a stand-alone certificate. Federal financial aid cannot be used if the certificate is completed as a stand-alone certificate.

Additional Information

• Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.

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