The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Master of Science


Academic Information

The Master of Science in Business Analytics degree (STEM-designated) is for those individuals who already have an undergraduate degree and are looking to enter the field of business analytics. This degree will focus on teaching students advanced technical and analytical skills, building quantitative aptitudes to better prepare them for the job market or the advancement of their current career path. Over the past decade business analytics has grown from small specialized applications into a multi-billion-dollar industry. Organizations including businesses, non-profits, and governmental entities are now heavily reliant on analytics to better serve stakeholders/customers and gain competitive advantages in multiple markets. This dependence on business analytics is projected to continue to grow for many years as a means to derive insights into greater organizational effectiveness, efficiencies and opportunities. The curriculum of this program requires advanced technical business analytics courses to assist students who are seeking to advance their career as business analysts/data scientist in the current Big Data era.

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