The W. A. Franke College of Business2021-2022

Hotel and Restaurant Management

Hospitality Marketing and Sales, Undergraduate Certificate

This certificate, open only to Hotel and Restaurant Management majors, focuses on consumers, the product marketing cycle, sales strategies, and the unique challenges of selling “intangibles,” such as excitement or comfort.


What Can I Do with a Certificate in Hospitality Marketing and Sales?

Do you have the ability to win people over with your ideas? Do you feel as if you are a natural salesperson?  If you answered yes to the above questions, then this certificate might be the right fit for you. With this certificate, you will learn how to effectively market and sell your future hospitality company and the services they have to offer. You will also be able to understand how to meet the needs of your customers, what they look for in a hospitality service, and how to better your selling and marketing skills to customers in the hospitality industry. With the hospitality industry growing more profitable day after day, it is important to be able to have the skills to market and sell what will set your future hospitality company apart from the rest.

University Requirements

  • To receive an undergraduate certificate (at least 15 units) at Northern Arizona University, you must complete a planned group of courses from one or more subject matter areas with a cumulative grade point average of at least 2.0.

    Please be aware that federal financial aid is not available for some certificates, if the certificate is pursued and completed as a stand-alone certificate (i.e., not completed concurrently with a degree program). See the "Details" tab for additional information.


In addition to University Requirements:

  • Complete individual plan requirements.

Please note that students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 15
Highest Mathematics Required MAT 114
Additional Admission Requirements Required


Additional Admission Requirements
  • Admission requirements over and above admission to NAU are required.
  • The W.A. Franke College of Business (FCB) offers more than a dozen undergraduate certificates, some of which are open to all Northern Arizona University students.

    For a list of certificates open to non-business majors, contact the Office of Academic Services in the FCB. 

    The FCB does not accept upper-division transfer credits from programs not accredited by the AACSB (such as the University of Phoenix or the Bachelor of Business Administration program at NAU).

    You must complete 6 units of certificate coursework that are not used in your major, minor, or other certificates, and you must complete at least 60% of certificate coursework at Northern Arizona University.

Certificate Requirements
  • This certificate may only be pursued and completed concurrently with a degree program. This certificate is not available as a stand-alone certificate.

  • Be aware that some courses may have prerequisites that you must also take. For prerequisite information click on the course or see your advisor.

Campus Availability

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