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Advertising
Term : Spring 2023
Catalog Year : 2022-2023

ADV 411C - Advertising Campaigns


Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.

Units: 3

Sections offered: Spring 2023

Requirement Designation: Senior Capstone

Liberal Studies Essential Skills: Effective Writing, Oral Communication

Prerequisite: ADV 311W