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Term : Spring 2024
Catalog Year : 2023-2024

ADV 411C - Advertising Campaigns

Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.

Units: 3

Sections offered: Spring 2024 Fall 2024

Requirement Designation: Senior Capstone

Liberal Studies Essential Skills: Effective Writing, Oral Communication

Prerequisite: ADV 311W