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Term : Fall 2023
Catalog Year : 2023-2024

MKT 303 - Concepts In Marketing

Description: Surveys marketing concepts and practices, including customer value, the marketing mix, and the environment within which marketing operates. (Note: If you're enrolled in a BSACCY, BSBA, or MBA program with The W.A. Franke College of Business, you cannot take this course for credit.) Letter grade only.

Units: 3

Sections offered: Fall 2023

Prerequisite: Junior Status or higher. Not open to Business or Business Prep majors.