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Term : Fall 2024
Catalog Year : 2024-2025

MKT 303 - Concepts In Marketing

Description: Overview of high-level marketing concepts and practices to provide foundational skills for those without a business background. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and role of marketing in social and environmental progress. (Note: This course will not count to meet major specific requirements for students pursuing a degree in accountancy, business analytics, economics, finance, information systems, management or marketing). Letter grade only.

Units: 3

Sections offered: Summer 2024 Fall 2024

Prerequisite: Junior Status or higher. Not open to Business majors.