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Marketing
Term : Summer 2021
Catalog Year : 2020-2021

MKT 333 - Introduction To Marketing


Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.

Units: 3

Sections offered: Spring 2024 Summer 2024 Fall 2024

Prerequisite: For business majors: admission to the business professional program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) ECO 284 and junior-level status