Return to search

Marketing
Term : Fall 2022
Catalog Year : 2022-2023

MKT 333 - Introduction To Marketing


Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.

Units: 3

Sections offered: Fall 2022 Winter 2022 Spring 2023

Prerequisite: For business majors: admission to the business professional program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) ECO 284 and junior-level status