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Marketing
Term : Summer 2024
Catalog Year : 2023-2024

MKT 333 - Introduction To Marketing


Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.

Units: 3

Sections offered: Fall 2024 Spring 2025

Prerequisite: Business Professional Program (BPP) Milestone