Return to search

Term : Fall 2024
Catalog Year : 2024-2025

MKT 333 - Introduction To Marketing

Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and the role of marketing in social and environmental progress. Letter grade only.

Units: 3

Sections offered: Summer 2024 Fall 2024

Prerequisite: Business Professional Program Milestone or Business Analytics Milestone