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Marketing
Term : Summer 2021
Catalog Year : 2020-2021

MKT 334 - Consumer Behavior And Satisfaction


Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.

Units: 3

Sections offered: Spring 2024 Summer 2024 Fall 2024

Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status