Return to search

Marketing
Term : Spring 2023
Catalog Year : 2022-2023

MKT 334 - Consumer Behavior And Satisfaction


Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.

Units: 3

Sections offered: Winter 2022 Spring 2023 Summer 2023

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better