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Marketing
Term : Summer 2016
Catalog Year : 2015-2016

MKT 348 - Integrated Marketing Communications Strategy


Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.

Units: 3

Sections offered: Spring 2024 Fall 2024

Prerequisite: MKT 334 and Business Professional Program