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Marketing
Term : Spring 2023
Catalog Year : 2022-2023

MKT 348 - Integrated Marketing Communications Strategy


Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.

Units: 3

Sections offered: Spring 2023

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better