Marketing
MKT 348 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Spring 2025
Requirement Designation:
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better