Marketing
Term : Fall 2021
Catalog Year : 2021-2022

MKT 439 - Marketing Research

Return to search

Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.

Units: 3

Sections offered: Fall 2021 Spring 2022

Prerequisite: MKT 334 with a grade of C or better; Business Professional Program (BPP)