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Marketing
Term : Spring 2023
Catalog Year : 2022-2023

MKT 439 - Marketing Research


Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.

Units: 3

Sections offered: Spring 2023 Fall 2023

Prerequisite: MKT 334