Return to search

Marketing
Term : Spring 2023
Catalog Year : 2022-2023

MKT 450 - Digital Marketing


Description: Provides students with e-marketing strategies being used in today's business environment. Explores use of the internet and related digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include e-mail marketing; viral marketing; attributes of a good website and website marketing goals; website promotion/search engine positioning/ranking, and key internet technologies/terminologies/acronyms. Letter grade only.

Units: 3

Sections offered: Spring 2023

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better