Return to search

Term : Fall 2024
Catalog Year : 2024-2025

MKT 450 - Digital Marketing

Description: Provides students with e-digital marketing strategies being used in today's business environment. Use existing digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include web analytics, search engine optimization, paid search marketing, display advertising, social medial marketing, e-mail marketing, and mobile marketing. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better