Term : Summer 2013
Catalog Year : 2012-2013

MKT 480 - International Marketing

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Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Summer 2021 Fall 2021 Spring 2022

Prerequisite: ECO 285 and MKT 333 and Business Professional Program