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Term : Summer 2016
Catalog Year : 2015-2016

MKT 480 - International Marketing

Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Spring 2024 Summer 2024 Fall 2024

Prerequisite: ECO 285 and MKT 333 and Business Professional Program