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Term : Summer 2017
Catalog Year : 2016-2017

MKT 480 - International Marketing

Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Spring 2023 Summer 2023 Fall 2023

Prerequisite: ECO 285 and MKT 333 and Business Professional Program