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Marketing
Term : Fall 2022
Catalog Year : 2022-2023

MKT 480 - International Marketing


Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better