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Marketing
Term : Summer 2024
Catalog Year : 2023-2024

MKT 494 - Strategic Marketing


Description: Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Letter grade only.

Units: 3

Sections offered: Summer 2024 Fall 2024

Prerequisite: MKT 439