Return to search

Bachelor Business Administration
Term : Summer 2021
Catalog Year : 2020-2021

BBA 310 - Principles Of Marketing In A Global Economy


Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.

Units: 3

Sections offered: Fall 2022 Winter 2022 Spring 2023

Prerequisite: Full admission to BBA Professional Program