Bachelor Business Administration
Term : Fall 2021
Catalog Year : 2021-2022

BBA 310 - Principles Of Marketing In A Global Economy

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Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.

Units: 3

Sections offered: Summer 2021 Fall 2021 Spring 2022

Prerequisite: Full admission to BBA Professional Program