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Bachelor Business Administration
Term : Summer 2023
Catalog Year : 2022-2023

BBA 410 - Advanced Global Marketing

Description: Marketing opportunities and strategies for firms involved in marketing across national borders and in other countries. Special attention given to planning and implementing marketing mix variables in multicultural, international settings. Within this context, this course will emphasize all the environmental factors that make international marketing more interesting and challenging than purely domestic operations. Priority will be given to the impact of diverse cultures on the marketing task in the international context. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: BBA 305W and BBA 310