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Bachelor Business Administration
Term : Summer 2023
Catalog Year : 2022-2023

BBA 415 - Entrepreneurial And Small Business Marketing

Description: Marketing opportunities and strategies for small firms. Special attention given to planning and implementing marketing mix variables in small business settings. Within this context, this course will emphasize all the environmental factors that make small business marketing more interesting and challenging than for larger competitors. Consideration will be given to the impact of the marketing task for small businesses also operating in the global context. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: BBA 305W and BBA 310