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Term : Summer 2016
Catalog Year : 2015-2016

ENTY 430 - Entrepreneurial And New Media Marketing

Description: Explores entrepreneurial marketing and social media concepts, including principles, practices, and application. Components include consumer decision making, market segmentation, and customer relationship management. Department consent required. Letter grade only.

Units: 3

Prerequisite: Successful completion of ENGY 102 and academic advisor approval