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Public Relations
Term : Summer 2017
Catalog Year : 2016-2017

PR 373 - New Media Engagement


Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Fall 2022 Spring 2023

Prerequisite: ADV 207 and PR 272