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Strategic Communication
Term : Summer 2022
Catalog Year : 2021-2022

STR 373 - New Media Engagement

Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: COM 101, STR 207, and STR 272