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Strategic Communication
Term : Spring 2024
Catalog Year : 2023-2024

STR 373 - New Media Engagement

Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.

Units: 3

Sections offered: Spring 2024 Fall 2024

Prerequisite: STR 207 and STR 272