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Bachelor Business Administration
Term : Summer 2021
Catalog Year : 2020-2021

BBA 315 - Services Marketing


Description: Understanding issues facing the marketing of services. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: BBA 305W and BBA 310