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Bachelor Business Administration
Term : Spring 2024
Catalog Year : 2023-2024

BBA 315 - Services Marketing


Description: Understanding issues facing the marketing of services. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: BBA 305W and BBA 310