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Bachelor Business Administration
Term : Summer 2021
Catalog Year : 2020-2021

BBA 317 - Consumer Behavior


Description: Understanding the consumer decision making process, including individual consumer differences and external influences that affect consumer behavior and marketing activities. Practical application of behavioral concepts as they relate to buying situations and marketing strategies. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: BBA 305W and BBA 310