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Bachelor Business Administration
Term : Summer 2023
Catalog Year : 2022-2023

BBA 317 - Consumer Behavior

Description: Understanding the consumer decision making process, including individual consumer differences and external influences that affect consumer behavior and marketing activities. Practical application of behavioral concepts as they relate to buying situations and marketing strategies. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: BBA 305W and BBA 310