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Bachelor Business Administration
Term : Summer 2021
Catalog Year : 2020-2021

BBA 417 - Marketing Research


Description: Conceptual and practical considerations of using marketing research in decision making. Topics include problem definition, qualitative research, observation, quantitative research, survey research, market experiments, questionnaire design, sampling, statistics, data analysis, and communication research results. Letter grade only.

Units: 3

Sections offered: Spring 2023

Prerequisite: BBA 305W, BBA 310, and Senior status