Return to search
Marketing
Description: Overview of high-level marketing concepts and practices to provide foundational skills for those without a business background. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and role of marketing in social and environmental progress. (Note: This course will not count to meet major specific requirements for students pursuing a degree in accountancy, business analytics, economics, finance, information systems, management or marketing). Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: (Junior Status or higher) and Honors Student Group. Not open to Business majors.
Marketing
Term : Fall 2024
Catalog Year : 2024-2025
MKT 303H - Concepts In Marketing - Honors
Description: Overview of high-level marketing concepts and practices to provide foundational skills for those without a business background. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and role of marketing in social and environmental progress. (Note: This course will not count to meet major specific requirements for students pursuing a degree in accountancy, business analytics, economics, finance, information systems, management or marketing). Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: (Junior Status or higher) and Honors Student Group. Not open to Business majors.