Description: This course examines the use of advanced sales techniques and technologies and their application in different stages of the sales process. Students are introduced to customer relationship management (CRM) theory, strategies, and its application across the customer life-cycle stages of customer acquisition, retention, and development. Students develop proficiency of CRM technology through hands-on practice with a current CRM system. Letter grade only.
Sections offered: Fall 2021 Spring 2022
Prerequisite: For business majors: MKT 333, MKT 337, ISM 120, and Business Professional Program. For non-business majors: Marketing Certificate, MKT 333, MKT 337, ISM 120, and senior-level status