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Marketing
Term : Spring 2023
Catalog Year : 2022-2023

MKT 435 - Sales Strategy And Technology


Description: This course examines the use of advanced sales techniques and technologies and their application in different stages of the sales process. Students are introduced to customer relationship management (CRM) theory, strategies, and its application across the customer life-cycle stages of customer acquisition, retention, and development. Students develop proficiency of CRM technology through hands-on practice with a current CRM system. Letter grade only.

Units: 3

Sections offered: Spring 2023

Prerequisite: MKT 337