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Term : Summer 2017
Catalog Year : 2016-2017

ENTY 350 - Competition For Entrepreneurs

Description: Introduces the 5 Forces model; competitive marketing for various scenarios; risk factors in competition and effective mitigation strategies; the role of Behavioral Economics in developing competitive strategies; discusses the effects of Innovation Theory on the 5 Forces model. Letter grade only.

Units: 2

No sections currently offered.

Prerequisite: ENGY 102, MATY 142, ENTY 250, and ENTY 330