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Service Management and Leadership
Term : Summer 2016
Catalog Year : 2015-2016

SIMY 376 - Customer Relationship Management: A Systems Approach

Description: Customer Relationship Management (CRM) technology is utilized to better serve internal and external customers. This course explores CRM by looking at the enterprises who promote superior service to their external customers. Students will demonstrate their understanding of CRM by comparing and contrasting effective and ineffective system implementations. Letter grade only.

Units: 1

No sections currently offered.

Prerequisite: ENGY 102, SIMY 250, and Pre- or Corequisite: SIMY 375