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Service Management and Leadership
Term : Summer 2017
Catalog Year : 2016-2017

SIMY 361 - Salesmanship & Marketing: Selling The Business And Product

Description: Students are introduced to the steps in the selling process and an overall understanding of guidelines in style, spirit, and presence of a winning salesperson. Marketing will introduce students to the critical nature of advertising, branding, digital media, and how to utilize applied research and metrics in a traditional business setting. Letter grade only.

Units: 2

No sections currently offered.

Prerequisite: ENG 105 or ENGY 102