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Master of Global Business Administration
Term : Spring 2024
Catalog Year : 2023-2024

MGBA 610 - Global Marketing

Description: This course examines marketing in a global economy. Students are exposed to the dynamic environment of international trade and the competitive challenges and opportunities confronting today's global marketer. A broad range of topics will be covered including cultural, economic, political and social changes that have impacted the landscape of global markets. Letter grade only.

Units: 2

Sections offered: Summer 2024

Prerequisite: Admission to MGBA program and MGBA 570