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Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business Professional Program (BPP) Milestone and Honors Student Group
Marketing
Term : Spring 2024
Catalog Year : 2023-2024
MKT 333H - Introduction To Marketing - Honors
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business Professional Program (BPP) Milestone and Honors Student Group