Return to search
Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and the role of marketing in social and environmental progress. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: (Business Professional Program Milestone or Business Analytics Milestone); and Honors Student Group
Marketing
Term : Winter 2025
Catalog Year : 2025-2026
MKT 333H - Introduction To Marketing - Honors
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and the role of marketing in social and environmental progress. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: (Business Professional Program Milestone or Business Analytics Milestone); and Honors Student Group