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Marketing
Description: This course examines communication strategy in brand marketing and demand marketing. Topics include brand positioning to build awareness, consumer decision-making processes, brand funnels, messaging and campaign development, and optimization approaches such as A/B testing. Students learn to coordinate across all communication channels to meet the marketing objectives of the firm. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ((MKT 303, MKT 333, or HA 365) with a grade of C or better); Honors Student Group
Marketing
Term : Winter 2025
Catalog Year : 2025-2026
MKT 348H - Marketing Communication Strategy - Honors
Description: This course examines communication strategy in brand marketing and demand marketing. Topics include brand positioning to build awareness, consumer decision-making processes, brand funnels, messaging and campaign development, and optimization approaches such as A/B testing. Students learn to coordinate across all communication channels to meet the marketing objectives of the firm. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ((MKT 303, MKT 333, or HA 365) with a grade of C or better); Honors Student Group