Return to search

Strategic Communication
Term : Summer 2022
Catalog Year : 2021-2022

STR 446 - Social Media Analytics And Management


Description: This course will deepen students' understanding of online communication processes and innovative applications of social media engagement across major industries. This course will establish the shared foundational concepts for advertising, public relations and merchandising: branding (and rebranding), innovation and the critical need to develop a customer-centric model. It is designed to strengthen social media analytical skills needed for creating data-driven campaigns. This class will integrate the growing research of social listening, measurements and evaluations, and audience engagement. The class will offer hands-on experience with rigorous theoretical underpinning in a computer lab environment. Co-convened with COM 546. Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: STR 373, Strategic Communication BS, Junior status or higher