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Strategic Communication
Term : Summer 2024
Catalog Year : 2023-2024

STR 446 - Social Media Analytics And Management

Description: This course will deepen students' understanding of online communication processes and innovative applications of social media engagement across major industries. This course will establish the shared foundational concepts for advertising, public relations and merchandising: branding (and rebranding), innovation and the critical need to develop a customer-centric model. It is designed to strengthen social media analytical skills needed for creating data-driven campaigns. This class will integrate the growing research of social listening, measurements and evaluations, and audience engagement. The class will offer hands-on experience with rigorous theoretical underpinning in a computer lab environment. Co-convened with COM 546. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: STR 373; (Strategic Communication BS or Politics and Media BS); and Junior status or higher